The Team

Leading the media revolution

Avi Fisher

CEO, Co-founder

Avi Fisher co-founded SURF in 1996.

Avi’s expertise is in digital signal processing, embedded software and system architecture. He has issued several patent, and was the first contributor to the ITU V.150 standard for the relay of modem signals over the IP.

Avi holds a BSc (with exceptional honors) and an MSc from the Technion-Israel Institute of Technology.

Michal Shriki


Michal joined SURF in 2012 and since then has served as CFO & COO.

Before joining SURF, she held the position of CFO for Starling Advanced Communications and led the company’s sale and ultimate transition to Panasonic.  Michal also spent several years with Ernst & Young.

Michal is a Certified Accountant in Israel and holds an MBA and a B.A in economy & accounting from Haifa University.

Niv Kagan

VP Marketing and Product

Niv initially joined SURF in 2008, heading up the company’s Marketing and Product Management.

Niv held different industry positions leading product and marketing in different companies including Veraz Networks (currently Dialogic) and founded and led start-up in the productivity domain as a provided product consulting services.

Niv holds a BA in Computer Science from UC Santa Cruz.

Ariel Linker

VP Global Sales

Ariel joined SURF in 2013 and heads the company’s global sales outside of N. America.

Prior to SURF, Ariel headed the ROW sales and Business Development at OPTIBASE (NASDAQ: OBAS), and prior to that he held executive positions in different companies including AVANTRY (formerly WITCOM) and ECI. 

Ariel holds an A.Sc in Electronics & Computer sciences from Tel Aviv University and a B.Sc. from New York State University

Eyal Zach

VP Business Development

Eyal joined SURF in 2016 to lead the Business Development activities in the company.

Before joining SURF Eyal was VP Business Development in AudioCodes (NASDAQ: AUDC) heading the cloud-enabled solutions offering. Prior to that Eyal headed several startups and provided consulting services. 

Eyal holds a BSc in Computer Science and Electrical Engineering and an MBA in Marketing and Finance both from Ben Gurion University.

Oleg Fomenko

AVP, Media Processing

Oleg joined SURF in 2008 as an R&D engineer and was appointed to thge position ofAVP in 2014 to lead the R&D media processing group.

Before joining SURF Oleg worked at Finjan Software as MCRC researcher (Malicious Code Research Center) and then as R&D developer. 

Oleg holds a B.Sc. in Electrical Engineering from the Technion-Israel Institute of Technology.

Michael Zak

AVP Signaling & Applications

Michael joined SURF in 2011 as a software engineer, and was appointed AVP in 2014 to lead the R&D signaling and applications.

Before joining SURF Michael worked in Radvision for 13 years, where he accumulated vast experience in signaling and media protocols.

Michael holds a BSc in Mathematics and Computer Sciences from Ben-Gurion University, and an MBA from Derby University.

Our Story

How we developed the best technology in the industry.

Board of Directors

Our investors and advisers who have enabled our vision.

Tech Cooperation

We have partnerships with some of tech’s biggest companies.

SURF Communication Solutions
SURF is a leader in multimedia processing  for the communications, surveillance and connected vehicle industry, with over 20 years experience developing and deploying the integral back-end technology for OEMs and Tier 1 partners.
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